Corporate Domain Journey
Corporate Domain Infographic
The Challenge
Illustrate the growing challenge faced by corporations to manage ballooning domain name portfolios as businesses become more digital and the domain extension inventory expands from 22 to 1000+ top-level domains (ie .com, .ca, .money, .health etc.).
The Solution
Create an infographic utilizing Canva to demonstrate how corporations have evolved from needing a single domain to managing a plethora of domains owned by legal, marketing and IT.
Boosted Brand Awareness and Engagement
Built Thought Leadership
The infographic positioned Authentic Web as a thought leader on the topic of corporate domain management.
Educate Digital Execs
The infographic serviced digital executives by educating them about a growing challenge within their organizations they knew little about.
Raised Brand Awareness
The infographic was shared through social media and distributed through email to raise brand awareness.