Epic Dot Google Blog
The Challenge
Most executives were unaware of the strides Google was making to launch Dot Brand initiative and the fact that Google’s co-founder, Larry Page, was a huge catalyst in Google’s submission of 101 applications for the new domain extensions.
The Solution
I concluded that Google’s involvement in the new top-level domain (TLD) application process and their use case launches had to be communicated through the writing of an epic blog/article.
Turned Ney-sayers to Believers
Educational Content
Educated the marketplace about Google’s involvement in the new top-level domain extension.
Thought Leadership
Further established Authentic Web’s thought leadership in the domain name industry.
Brand Awareness
Sharing the blog on LinkedIn and leveraging Hootsuite to publish to multiple social networks built Authentic Web’s digital brand presence.
