Epic Dot Google Blog

The Challenge

Most executives were unaware of the strides Google was making to launch Dot Brand initiative and the fact that Google’s co-founder, Larry Page, was a huge catalyst in Google’s submission of 101 applications for the new domain extensions.

The Solution

I concluded that Google’s involvement in the new top-level domain (TLD) application process and their use case launches had to be communicated through the writing of an epic blog/article.

Turned Ney-sayers to Believers

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Educational Content

Educated the marketplace about Google’s involvement in the new top-level domain extension.

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Thought Leadership

Further established Authentic Web’s thought leadership in the domain name industry.

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Brand Awareness

Sharing the blog on LinkedIn and leveraging Hootsuite to publish to multiple social networks built Authentic Web’s digital brand presence.