Most executives were unaware of the strides Google was making to launch Dot Brand initiative and the fact that Google’s co-founder, Larry Page, was a huge catalyst in Google’s submission of 101 applications for the new domain extensions.
I concluded that Google’s involvement in the new top-level domain (TLD) application process and their use case launches had to be communicated through the writing of an epic blog/article.
Educated the marketplace about Google’s involvement in the new top-level domain extension.
Further established Authentic Web’s thought leadership in the domain name industry.
Sharing the blog on LinkedIn and leveraging Hootsuite to publish to multiple social networks built Authentic Web’s digital brand presence.
Illustrate the growing challenge faced by corporations to manage ballooning domain name portfolios as businesses become more digital and the domain extension inventory expands from 22 to 1000+ top-level domains (ie .com, .ca, .money, .health etc.).
Create an infographic utilizing Canva to demonstrate how corporations have evolved from needing a single domain to managing a plethora of domains owned by legal, marketing and IT.
The infographic positioned Authentic Web as a thought leader on the topic of corporate domain management.
The infographic serviced digital executives by educating them about a growing challenge within their organizations they knew little about.
The infographic was shared through social media and distributed through email to raise brand awareness.
